Strategy

Everything begins with an idea and an objective

When a company launches on the market or evolves, having clear objectives is necessary in order to devise a winning communication strategy. Everything else starts from there.
We work alongside businesses and people and help them gain a clear understanding, find the right tone of voice, define their target audience by understanding its needs, analyse added values that identify a certain product or project.

And, should that not be enough, we’ll embark on a quest with our llamas and look for an innovative solution to think outside the box.

Positioning

From branding to websites, positioning is at the very core of everything we do. It identifies a brand for what it really is (or defines what it wants to turn into). It establishes the way a company will be perceived and how it will relate with its customers.

Consulting and training

Strategy is a two-lane road: it’s essential for a dialogue to be established between Kipo and you. We work alongside people in a journey that helps them have clearer ideas on what to do and what to expect. Consulting and training can take place at the company, at our headquarters or remotely.

Definition of objectives

What would you like to achieve? How long do you want it to take? How much time and money do you want to use? The first question is the most complex one: Kipo helps you define clear objectives, with measurable and progressive monitoring indicators to adapt your strategy over time.

Another method

Kipo Studio’s approach is different than the usual methods. Our strategy is not only dictated by analyses and numbers. Each project is also analysed by using product design techniques, and this is at the very core of our working methods.

To rebrand or not to rebrand?

Good strategies are applied to each project, not just new product or brand launches. If you already have a brand but you’ve never had a strategy to manage your communications, we can help you adapt your image to your target.

One Strategy to rule them all

Just like Tolkien’s One Ring, strategy is the Ring of Power. It’s what connects all services Kipo offers, directing them all towards one common goal. At the risk of sounding boring, we’ll say it again: you can still run without a strategy, but you won’t go far.

Related projects

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