Innovative rescue equipment.

A simple message to explain an articulated product

All of Northwall’s products are highly customizable to the customer’s needs and have many modular accessories. We designed a simple and clear catalogue to guide the reader to the right product for him. To do so, we chose an essential look that highlights the features of each object.

At the same time, the website should invite the user to explore the products and contact Northwall for a quote, without being a real e-shop.

Image is the key to simplicity.

The medical equipment produced by Northwall protects both the rescuer and the person rescued, even in extreme conditions. The use of products of this type requires real training and the success of an operation always begins with the choice of the suitable equipment for that specific situation. Therefore we developed illustrations that explain the functioning and the peculiarities of each product, highlighting the most important features with an accent color.

The product in the spotlight.

We chose to photograph the products as design objects. We emphasized the care in design, the high tech details, the care of every single functional feature and the research on innovative materials. Showing for example the very small thickness of their carbon fiber stretchers.